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Design Services · Fee-Based

Millwork Design that Makes Architecture Work Harder.

From a single feature wall to an entire residence or hospitality space — our Millwork Design Team turns mouldings, carvings, tambour and paneling into a cohesive interior package, detailed, documented and ready for build-out.

Since 1977 · Family-owned in Arkansas100+ years combined design experienceResidential · Remodeling · New Construction · Hospitality

✉ Share Plans with the Design Team Call Sloane · 1-866-593-6886

White River AI · Design Services

Chat with Sloane — tell her about your room and get a designer's take

Share your ceiling height and style — she'll talk proportion, ideas, past projects, and which service level fits

Proportion & ScalePeriod StylesProject ExamplesService Levels & Cost

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White River AI · Design Services

Sloane

Design Services Specialist

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Sloane · Design Services FAQ

Common questions, answered.

Select a question to read Sloane's answer — or chat with her above about your own project.

What does the design consultation include?

It really depends on what your project needs. At Level One, our team helps you select the right mouldings, carvings and panel moulds — usually at no charge. If your project needs more, Level Two brings full preliminary design, dimensioned CAD elevations, sections, and complete takeoffs and pricing at $100 per hour.

What's the difference between Level 2 and Level 3?

Level Two handles everything remotely — perfect for single rooms, cabinetry walls or full interior packages. Level Three adds an on-site designer visit: field photos, measurements, in-person concept discussion, then the full Level Two drawing package. It's the right choice for complex custom homes where nothing can be left to assumption.

How long does a project typically take?

Level One spec assistance can turn around in a few business days — sometimes the same day for straightforward packages. Level Two projects are scoped individually; most single-room packages complete within one to two weeks. We recommend reaching out early in your design phase so we can build the schedule around your project.

Can you work with my architect or builder directly?

Absolutely — that's one of the biggest advantages of our service. We put together a complete millwork package so your architect, builder and installer are all working from the same playbook. We can communicate directly with your team, provide CAD files in the format they need, and answer technical questions throughout the project.

Is Level 1 really free?

For most straightforward projects, yes. Product advice, help selecting crowns, casings, bases or panel moulds, a simple hand sketch — our team handles that as part of doing business. Where a fee comes in is when the scope expands into full design development or detailed CAD work. We're always upfront about that before any billable work begins.

How do I get started?

The easiest way is the inquiry form right here on this page. Tell us about your project — the scope, timeline, and what level of service feels right. One of our designers will follow up within one business day. If you'd prefer to talk first, call 1-800-558-0119 — we're happy to help you figure out the right fit before you commit to anything.

What We Deliver

Three levels of service. One standard of quality.

We provide a complete millwork design package around White River mouldings, carvings, tambour and related products — so your builder, architect and installer are all working from the same playbook.

Level 1

Moulding & Carving Specification

Usually no charge

Product advice via phone or email.
Simple hand sketches or basic CAD call-outs.
Helps select crowns, casings, bases, panel moulds and chairrails.
Ideal for straightforward trim packages and quick decisions.

Level 2

Standard Design Assistance

$100/hour · Pre-paid · Scope-based

Preliminary design: concepts, sketch overlays, and study elevations.
Design refinement: dimensioned CAD elevations, sections, and RCPs.
Takeoffs and pricing for all White River millwork and carvings.
Perfect for single rooms, cabinetry walls, or full interior packages.

Level 3

On-Site Consultation

Typically $2,000–$3,000 + travel expenses

Designers visit your jobsite to review existing conditions.
Field photos, limited measurements, and in-person concept discussion.
Followed by Level 2 drawings, takeoffs, and millwork package.
Ideal for complex custom homes and high-visibility projects.

Featured Project

★ Featured Project

Private Residence — Before and After Construction, Texas

Whole-house classical millwork · Texas

Designer

Stewart Allen Morgan · Senior Designer

smorgan@whiteriver.com

The client wanted his home to evoke the feeling of an English manor house, with the Great Room emulating a Medieval great hall. The millwork in the public spaces was all stained to reinforce the historic look, but made with stock profiles in Northern Select White Maple.

View Full Project Story →

Close ✕

Design Services in the Field

A sample of projects where our drawings, sections and details guided the finished interior.

View All Projects →

Florida

The Cake Bake Shop · Disney's Boardwalk

A fantastical new-construction interior at Walt Disney World® Resort — ceiling design, carousel centerpiece and delicate lace-like millwork crafted with Wood Chuck Industries.

View Project →

Pennsylvania

Elegant Estate, Bucks County

Columns, arched openings, paneled rooms and beamed ceilings designed to read as one continuous language throughout the home.

View Project →

Tennessee

Château de Montaigne, Knoxville

Entrance hall inspired by the Chapel Royal at Versailles. Built so they would come — and they still do.

View Project →

Canada

Private Estate Residence Remodel

A historic estate refreshed with millwork that matched the home's original character.

View Project →

Florida

Private Residence Remodel

Two-story entry lifted with new paneling and ornament. Working from home sparked the dream — we helped build it.

View Project →

Georgia

Private Residence — Under Construction

Ceiling mural, grand stair and a classically detailed home that brought a couple together around one vision.

View Project →

The Design Team

A small, senior team focused on architectural interiors — not generic drafting. We collaborate with architects, designers, builders and homeowners across North America.

Joan Johnson

Founder · Senior Designer

joanjohnson@whiteriver.com

Leads the overall millwork vision, from historic restoration work to new-build classical and contemporary interiors.

Stewart Allen Morgan

Senior Designer

smorgan@whiteriver.com

Specializes in historic styling, drawing on classical architectural study and a lifelong fascination with castles and palaces.

Nick Bell

Senior Designer

nbell@whiteriver.com

Specializes in technical CAD drawings, sections and details that keep installers, builders and fabricators aligned.

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The common thread: drawings that build confidence.

"The most important part of the design process is that we listen to your dreams and expectations — and when the job is finished, that you love your interior and you know you were part of it." Joan Johnson · Founder & Senior Designer

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CAD to Photo-Real

Turn CAD Elevations into Photo-Real Renders.

Take your millwork design one step further with homeowner-friendly visuals. We transform your CAD elevations into a still render or short motion clip so clients can see scale, finishes and lighting before anything is built.

High-fidelity still render based on your CAD.
15–30 second motion preview for presentations.
Speeds decisions and reduces surprises on site.
Great for homeowner approvals and planning boards.

Pricing: $150/hour · 3-hour minimum for CAD-to-Photo-Real work

View CAD → Photo-Real Examples →

Short Video Preview

Add motion to highlight depth and scale — ideal for homeowner approvals and planning presentations.

From Linework to Finished Room

Two real examples of how our team turns CAD linework into finished, homeowner-ready visuals. Drag the slider.

Example 01

Primary Bath Vanity Wall

Detailed CAD elevation translated into a photo-real image matching mouldings, carvings and finishes.

⇄

CAD ElevationPhoto-Real Render

Example 02

Sunroom Door & Feature Wall

A classic door surround with rich ornament shown first in CAD, then as a warm, lived-in interior.

⇄

CAD ElevationPhoto-Real Render

AI-Inspired Creations

Classical millwork meets generative AI.

Our design team uses AI as a creative starting point — generating room concepts, moulding arrangements and finish studies that push beyond the expected. These aren't finished designs; they're springboards that spark conversation about what's possible with real White River products.

Browse the gallery for inspiration, then bring your favorites to a design consultation and we'll turn the concept into buildable millwork drawings.

Browse AI-Inspired Creations →

Start Your Project

Design Inquiry

Tell us about your project.

Share your plans, photos or a brief description and we'll recommend the right level of design services and an estimated budget — before any work begins.

designs@whiteriver.com

Phone

1-800-558-0119

Response time

Within one business day · Mon–Fri

Inquiry received — thank you. A member of our design team will be in touch within one business day. Check your inbox for a confirmation.

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Full Name *

Email *

Phone *

Company / Firm

Project Scope *— Select —Single room — crown, base, casingsMultiple rooms — full trim packageFeature wall or built-inWhole house — new constructionWhole house — remodelCommercial / hospitality spaceCAD to photo-real render onlyOther / not sure yet

Estimated Budget— Select —Under $5,000$5,000 – $15,000$15,000 – $30,000$30,000 – $75,000$75,000 – $150,000$150,000+Not sure yet

Timeframe— Select —Ready to start nowWithin 1–3 months3–6 months out6–12 months outPlanning phase — no date yet

Tell Us About Your Project *

Plans / Inspiration Images

Send Inquiry

Responded within one business day · 1-800-558-0119 · designs@whiteriver.com

Ready to talk through your millwork package?

Send us your plans, photos or inspiration images and we'll recommend the right level of design services and an estimated budget before any work begins.

✉ Email designs@whiteriver.com View All Projects →

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